8 Free Small Business Marketing Tools



The right tools can make all the difference, but I also know that budgets can be tight. So here are some of my most recommended/go-to free and easy to use tools to help make executing your digital marketing strategy more efficient and stress-free:

Free Content Creation Tools


Use it for: Creating professional social media graphics

While the Pro plan has some great features, Canva’s free plan still has a wide template selection. You can save your favorite and most used templates and use their drag-and-drop editor to quickly build graphics.


Use it for: Free stock images

Pexels in my top place to go for free images for your website, blog, and social media. They are also now integrated with Canva making it super fast and east to create posts and graphics.

Photo over the shoulder of a person on a laptop. The laptop shows the Pexels website where the person is searching for free stock photos.
Photo by Anna Shvets from Pexels

Social Media Scheduling Tool


Use it for: Scheduling posts

Save time and schedule content – batching and scheduling posts is so helpful for efficiency. Buffer’s free plan allows you to connect up to 3 platforms and schedule 10 posts at a time.

Free SEO & Content Marketing Tools

Google Search Console

Use it for: Improving your existing keywords/search ranking

Google Search Console provides invaluable insights into your site’s visibility on Google, highlighting keywords that drive traffic, indexing issues, and much more.


Use it for: Keyword planning and SEO metrics

Moz’s free tools can assist with keyword research, domain SEO analysis data, competitor keyword research, and backlink data. Moz offers 10 free searches per month – use them wisely and you can gain a lot of insight!

Google Trends

Use it for: Comparing 2-5 keywords

Ever wonder if people are more likely to search one term over another? For example, what’s a more popular search “sustainable fashion”, “sustainable clothing”, or maybe eco-friendly instead of sustainable? Google Trends can answer that question for you.

Answer the Public

Use it for: Keyword research – finding questions to answer

Answer the Public helps you step into the minds of your audience, providing a visual map of questions and phrases people are using with certain keywords so you can tailor your content to address these queries. They offer 3 free keyword searches per day.

Google’s “People Also Ask” Feature

Use it for: Keyword research – finding related questions

Have you noticed when you search on google there’s a “People also ask” menu? Very similar to Answer the Public (but with fewer options and less organized, although no limits), this is an easy way to find questions your target market may be searching for so you can create SEO content for them.