Author: Erin
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Why your Small Business NEEDS to be on Pinterest
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If you still think of Pinterest as a platform for moms finding DIY projects or the place to moodboard your dream wedding, times have changed! Pinterest is having a big revival moment, in particular thanks to a dramatically growing Gen Z audience (although the primary audience is still Millennials), and people are also using it…
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Degrowth Guide for Small Businesses
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Surprise! You might already be using Degrowth Concepts When I bring up degrowth with sustainable business owners they usually get uncomfortable … but I want my business to grow! Are you saying I should shut down? But degrowth doesn’t mean scaling back or closing your business, and it actually favours and supports purpose-driven small businesses…
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8 Free Small Business Marketing Tools
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in ToolsThe right tools can make all the difference, but I also know that budgets can be tight. So here are some of my most recommended/go-to free and easy to use tools to help make executing your digital marketing strategy more efficient and stress-free: Free Content Creation Tools Canva Use it for: Creating professional social media…
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How a Purpose-Driven Marketing Strategy is Different
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As a purpose-focused brand if you’re following traditional marketing practices and a generic strategy you are missing a key component to better reach and connect with your customers. Triple bottom line businesses are unique and require a marketing strategy that aligns with and highlights your values. What is Purpose-Driven Marketing? We’re entering a new era…
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How to Run a Purpose-Driven Business Without Burning Out
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A growing number of entrepreneurs are taking a triple-bottom-line approach – aligning their business with a societal and environmental mission. Running a business in general in hard, but then on top of that incorporating greater-impact goals can end up feeling unachievable without eventually burning out. I’ve unfortunate been seeing burnout happen far to much with…