Category: Marketing Strategy

  • Why your Small Business NEEDS to be on Pinterest

    Why your Small Business NEEDS to be on Pinterest

    If you still think of Pinterest as a platform for moms finding DIY projects or the place to moodboard your dream wedding, times have changed! Pinterest is having a big revival moment, in particular thanks to a dramatically growing Gen Z audience (although the primary audience is still Millennials), and people are also using it…

  • 8 Free Small Business Marketing Tools

    8 Free Small Business Marketing Tools

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    The right tools can make all the difference, but I also know that budgets can be tight. So here are some of my most recommended/go-to free and easy to use tools to help make executing your digital marketing strategy more efficient and stress-free: Free Content Creation Tools Canva Use it for: Creating professional social media…

  • How a Purpose-Driven Marketing Strategy is Different

    How a Purpose-Driven Marketing Strategy is Different

    As a purpose-focused brand if you’re following traditional marketing practices and a generic strategy you are missing a key component to better reach and connect with your customers. Triple bottom line businesses are unique and require a marketing strategy that aligns with and highlights your values. What is Purpose-Driven Marketing? We’re entering a new era…